Cinema to cut ticket prices

Cost comes down after com­plaints

Llanelli Star - - FRONT PAGE - Bethan Thomas [email protected]­

SINCE its open­ing in 2012, Llanelli’s Odeon cinema has been crit­i­cised for charg­ing film fans on av­er­age £10 a ticket - nearly dou­ble the price of other nearby cin­e­mas.

But it seems that the cinema group have listened to their cus­tomers’ re­quests and cut the prices by al­most 50%.

The town’s Odeon has long come un­der fire for charg­ing guests on av­er­age £9.50 per stan­dard ticket - nearly dou­ble the price they would pay 30 min­utes up the road in the Swansea the­atre and £2 more than the av­er­age UK ticket price.

The the­atre also racked up the price for any movies that were deemed block­buster hits charg­ing an ad­di­tional £2 for muchan­tic­i­pated movies such as the re­cent Toy Story 4.

But the cinema group have con­firmed that tick­ets have been cut in­def­i­nitely.

“We are pleased to con­firm that ticket prices are now £5 all day, ev­ery day at Odeon Llanelli,” said a spokes­woman.

Ad­di­tional charges will still ap­ply to 3D screen­ings, premier seats and an on­line book­ing charge of 75p will still oc­cur, like many other cinema chains.

Llanelli res­i­dents were an­gered by Odeon’s pric­ing pol­icy in which prices vary from lo­ca­tion to lo­ca­tion and asked the com­pany for a change in ticket prices.

Res­i­dent Carys Jones, aged 24 said: “Ev­ery time I pass the Llanelli cinema it is al­most empty or re­ally quiet be­cause it’s so ex­pen­sive.”

Town coun­cil­lor Sion Davies ar­gued the pric­ing was due to a lack of com­pe­ti­tion as the Odeon is cur­rently the only cinema in the town: “They think they can charge what­ever they like but ac­tu­ally, by low­er­ing their prices, they’d prob­a­bly get more peo­ple buy­ing tick­ets and they’d turn a larger profit.”

The ad­di­tional charge for “block­buster” films has also been lifted, with a stan­dard, gen­eral price now oper­at­ing re­gard­less of film or screen­ing time.

Llanelli film fans have posted across so­cial me­dia to ex­press their sat­is­fac­tion.

Richard Davies, 36, said: “It’s great that Odeon has de­cided to re­duce the cost of tick­ets, match­ing the prices of Swansea.

“Hope­fully, it means more peo­ple, es­pe­cially fam­i­lies, can en­joy a night out at the cinema with­out break­ing the bank,” added the Llan­gen­nech res­i­dent.

This comes as Car­marthen’s Vue cinema cut their prices in half last week after a backlash and a year-long cam­paign from cinema-go­ers.

The Car­marthen the­atre low­ered their prices from £9-£11 to £4.99 per ad­mis­sion price - the same price charged at Vue cin­e­mas in Swansea, Cwm­bran and Merthyr Tyd­fil.

The Odeon cinema in Llanelli.

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