First ve­gan supermarke­t opens its doors

Llanelli Star - - NEWS -

THE first ve­gan supermarke­t has opened its doors in Llanelli thanks to the sup­port of a grant from Car­marthen­shire Coun­cil.

Kind Earth served its first cus­tomers with or­ganic and lo­cally sourced pro­duce from its Stradey District Cen­tre store in Maes Y Coed on Fri­day.

The busi­ness, owned by lo­cal res­i­dent Matt Roger­son, was sup­ported with a grant of £4,435 through the coun­cil’s busi­ness start-up fund which is linked to job cre­ation.

The money was used to pur­chase equip­ment in­clud­ing an EPOS sys­tem, fridges and freez­ers, shelv­ing, trol­lies, bas­kets and light fit­tings.

The busi­ness is a plas­tic-free zone of­fer­ing pa­per bags and pa­per car­ri­ers to cus­tomers as pack­ag­ing.

In ad­di­tion to sell­ing gro­ceries, the store will run a ter­ra­cy­cle scheme and host a num­ber of events in­clud­ing lit­ter pick­ing days and work­shops on a wide range of top­ics to im­prove life­styles.

Kind Earth’s Mr Roger­son said open­ing the store was a dream come true.

He added: “I’ve been so ex­cited to open Kind Earth, and grate­ful to the coun­cil for the start-up grant and be­lief which helped pur­sue my dream. I hope that be­tween my­self and my stake­hold­ers we can make our lo­cal and global com­mu­nity a bet­ter place.

“The shop is not only a ve­gan supermarke­t where peo­ple can buy fresh good qual­ity lo­cally sourced gro­cery items but of­fers cus­tomers to get in­volved in ini­tia­tives and work­shops to make us a health­ier and more sus­tain­able com­mu­nity.”

Mr Roger­son said he hopes to em­ploy quite a few peo­ple in the fu­ture.

Car­marthen­shire Coun­cil leader, coun­cil­lor Em­lyn Dole, said: “I am happy that we were able to pro­vide fund­ing to sup­port Kind Earth to de­velop a new busi­ness that will ben­e­fit the com­mu­nity and of­fer peo­ple a wider choice of food.”

Llanelli’s first ve­gan supermarke­t has opened in Llanelli.

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