First vegan supermarket opens its doors
THE first vegan supermarket has opened its doors in Llanelli thanks to the support of a grant from Carmarthenshire Council.
Kind Earth served its first customers with organic and locally sourced produce from its Stradey District Centre store in Maes Y Coed on Friday.
The business, owned by local resident Matt Rogerson, was supported with a grant of £4,435 through the council’s business start-up fund which is linked to job creation.
The money was used to purchase equipment including an EPOS system, fridges and freezers, shelving, trollies, baskets and light fittings.
The business is a plastic-free zone offering paper bags and paper carriers to customers as packaging.
In addition to selling groceries, the store will run a terracycle scheme and host a number of events including litter picking days and workshops on a wide range of topics to improve lifestyles.
Kind Earth’s Mr Rogerson said opening the store was a dream come true.
He added: “I’ve been so excited to open Kind Earth, and grateful to the council for the start-up grant and belief which helped pursue my dream. I hope that between myself and my stakeholders we can make our local and global community a better place.
“The shop is not only a vegan supermarket where people can buy fresh good quality locally sourced grocery items but offers customers to get involved in initiatives and workshops to make us a healthier and more sustainable community.”
Mr Rogerson said he hopes to employ quite a few people in the future.
Carmarthenshire Council leader, councillor Emlyn Dole, said: “I am happy that we were able to provide funding to support Kind Earth to develop a new business that will benefit the community and offer people a wider choice of food.”
Llanelli’s first vegan supermarket has opened in Llanelli.