Top craft award for pop­u­lar bak­ery

Llanelli Star - - NEWS -

THE pop­u­lar Jenk­ins Bak­ery has been recog­nised as the top Craft Bak­ery Busi­ness of the Year in Wales.

The bak­ery, based in Llanelli, but with branches through­out South Wales, now goes for­ward to the pres­ti­gious British Bak­ery In­dus­try Awards (BIA) to bat­tle it out against six other bak­eries from all four cor­ners of the UK.

“It’s a mas­sive achieve­ment,” said Jenk­ins Bak­ery op­er­a­tions di­rec­tor Rus­sell Jenk­ins.

“It’s a tes­ta­ment to the qual­ity of work pro­duced day-in-day-out by our team of qual­ity craft bak­ers and the staff who work in our many shops across South Wales.”

“We are very proud of our staff here at the Jenk­ins Bak­ery – many of whom have been with us for more than 10 years.

“The Bak­ery In­dus­try Awards are recog­nised as the Os­cars of the busi­ness in the UK and we are very proud to have se­cured the re­gional Wales award.

“We now come to the even more ex­cit­ing part of mov­ing for­ward to com­pete against other bak­eries from Eng­land, Scot­land and North­ern Ire­land.”

The awards evening will be hosted by for­mer Pussy­cat Doll Ash­ley Roberts in the glam­orous sur­round­ings of The Royal Lan­caster Ho­tel, Lon­don, on Wed­nes­day, Septem­ber 4.

David Jenk­ins, the firm’s com­pany sec­re­tary and com­mer­cial di­rec­tor, said: “This is yet an­other mile­stone achieve­ment for us as we head to­wards our 100th an­niver­sary year. This year marks 98 years of trad­ing,” said Mr Jenk­ins.

“There aren’t many busi­nesses that can boast 98 years of op­er­a­tion – and there aren’t many that can still hold to their fam­ily roots.

“The Jenk­ins brand is firmly es­tab­lished in west Wales and be­yond and we are look­ing for­ward to cel­e­brat­ing our cen­te­nary in two years’ time.

“We al­ways strive to pro­duce qual­ity prod­ucts for our cus­tomers and we are grate­ful for their con­tin­ued sup­port. We are a real fam­ily busi­ness and we have a won­der­ful re­la­tion­ship with our cus­tomers, sup­pli­ers and sup­port­ers.”

Pre­vi­ous awards col­lected by Jenk­ins Bak­ery in­clude one for “The Most Loved Bak­ery in Wales”.

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