THE first ve­gan su­per­mar­ket

Llanelli Star - - NEWS -

has opened its doors in Llanelli thanks to the sup­port of a grant from Car­marthen shire County Coun­cil.

Kind Earth served its first cus­tomers with or­ganic and lo­cally sourced pro­duce from its Stradey Dis­trict Cen­tre store in Maes y Coed.

The busi­ness, owned by lo­cal res­i­dent Matt Roger­son, was sup­ported with a grant of £4,435 through the coun­cil’s busi­ness start-up fund which is linked to job cre­ation.

The money was used to pur­chase equip­ment in­clud­ing an EPOS sys­tem, fridges and freez­ers, shelv­ing, trol­lies, bas­kets and light fit­tings.

The busi­ness is a plas­tic-free zone, of­fer­ing pa­per bags and pa­per car­ri­ers to cus­tomers as pack­ag­ing.

In ad­di­tion to sell­ing gro­ceries, the store will run a ter­ra­cy­cle scheme and host to a num­ber of events in­clud­ing lit­ter pick­ing days and work­shops on a wide range of top­ics to im­prove life­styles.

Kind Earth’s Matt Roger­son said open­ing the store was a dream come true for him.

He said: “The shop is not only a ve­gan su­per­mar­ket where peo­ple can buy fresh good qual­ity lo­cally sourced gro­cery items but of­fers cus­tomers to get in­volved in ini­tia­tives and work­shops to make us a health­ier and more sus­tain­able com­mu­nity.”

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