New cafe set to create 20 jobs in town

TWENTY new jobs are to be created after the UK’s fastest growing artisan dessert café, Heavenly Desserts, announced plans to open up a new branch in Loughborough.

The group launched in 2008 and already has stores in Leicester, Northampton and Derby - now it will open its doors at 11 Baxter Gate, Loughborough, at 12pm on Saturday, June 16.

A spokesman for the business said as Leicestershire’s second largest city it was the vibrant shopping experiences, the award-winning Loughborough University, and the rich cultural heritage - including the Great Central Railway and famous Bell Foundry – which made the town the obvious choice for the new store.

New store openings manager, Eden Falkner, said; “Heavenly Desserts is all about using the best ingredients, creating the perfect desserts and giving our guess the dessert experience of a lifetime.

“We can’t wait to open the doors for those across Loughborough and beyond to enjoy.”

The new Loughborough store is undergoing a fit out with a contemporary, yet relaxed, interior ahead of its launch.

Having fallen in love with the Heavenly Desserts concept back in July 2017, it was Imran Pandor who first came across the concept in Leicester and was determined to bring the new store to Loughborough.

He said; “Heavenly Desserts has created a range of desserts that are simply spectacular, they really have to be tasted to be believed.”

The new Heavenly Desserts is not only bringing a new artisan dessert experience to Loughborough, but also new job opportunities.

Simon Robinson, regional manager for Heavenly Desserts said; “We have created 20 new roles at the new store in a range of levels.

“Our new team will undergo intensive artisan dessert training ahead of our opening so that every waffle, pancake and sliced cake is picture perfect.”