Loughborough Dynamo unveil stadium deal with Newton Fallowell
LOUGHBOROUGH Dynamo are delighted to announce a new partnership with Loughborough estate agents Newton Fallowell in a deal that will see the Nanpantan Sports Ground change its name to “The Newton Fallowell Stadium”,
writes James Kendrick.
The multi-season agreement has been welcomed by both parties and both Loughborough Dynamo and Newton Fallowell are committed to using their partnership to benefit the community and encourage them to get involved in local grassroots football.
Loughborough Dynamo co-chairmen Darren Rodgers and Ian Beech said: “We would like to place on record our thanks to Richard Morris at Newton Fallowell for partnering with us.
“This is a really exciting partnership for the club. The last two years have been extremely difficult with the coronavirus pandemic and two cancelled seasons and we’re hoping that this partnership is the start of moving on and improving the club.
“At Loughborough Dynamo we’re always looking to take the club forward and we want to do that in many ways. We are always looking to improve our facilities; we always want to encourage more families to come and get involved and, ultimately, we want to climb the football pyramid and be the best club that we can be.
“So hopefully, with partners like Newton Fallowell, we will be able to achieve these goals and take the club forward. It would be great to see more of the community down at the Newton Fallowell Stadium in the near future.”
The Newton Fallowell brand will be prominent inside and outside the stadium, and the multi-year agreement will see the two organisations working closely together to develop and deliver programmes with a shared and ambitious vision for the club.
This includes the eventual installation of a full 3G pitch which would also be for the benefit of the local community, and they would also like to increase capacity with larger seated stands and regular family days and events across the football calendar.
Richard Morris, managing director of Newton Fallowell, said: “As Loughborough estate agents rooted in our community, partnering with Loughborough Dynamo Football Club seemed the obvious choice. I’m thrilled with our new strategic partnership as main stadium sponsors, and I feel it’s a really exciting time for non-league football, which we’re proud to be supporting at Newton Fallowell.
“Crowds are growing week on week and local supporters are realising that grassroots football is a great afternoon out that doesn’t cost the earth and where you’re close up and right next to the action.
“Our new ‘Bringing Families Back to Football’ campaign has also just been launched as part of our partnership with the club in a local effort to encourage families across Loughborough and Charnwood to return to football in a safe, friendly, and affordable environment.”