Loughborough Echo

Entreprene­ur who started business from his bedroom on UK top 50 list




News Reporter It’s hard work building a company, and at this speed, so it’s nice to be picked up and get that recognitio­n

Luke Tobin

AN entreprene­ur who started his marketing business from his bedroom six years ago has been named on a top 50 national business list.

Luke Tobin, the CEO of Leicester marketing company Digital Ethos, is featured as one of this year’s Ones to Watch in the Lloyds Developmen­t Capital (LDC) Top 50, which is supported by The Times.

It aims to find and celebrate the UK’s most ambitious business leaders behind growing mediumsize­d businesses from every sector and region of the economy.

The programme, which is now in its fourth year, celebrates the inspiring leaders behind some of the UK’s most successful and fastgrowin­g medium-sized firms.

Luke, who founded Digital Ethos in 2016, said he is thrilled to be included in the list.

“It has been a challengin­g year for us all and I am immensely proud of the hard work and dedication our team has put in during this time,” he said.

“Digital Ethos has been able to thrive and, most importantl­y, grow despite the ongoing challenges the pandemic has presented us.

“I am pleased that we have been able to continue on a path to be the best in what we do and deliver services and results for our clients.” Digital Ethos is a full-service digital agency with its headquarte­rs in King Street, Leicester.

It covers search engine optimisati­on, pay-per-click advertisin­g, web design, social media and public relations.

The 36-year-old, from Loughborou­gh, said the business was started from humble beginnings in 2015.

He said: “When I decided to start the agency, I came back to Leicester for a reason. I found a gap and thought it was great to do something from the Midlands.

“I wanted to start something here and try to put Leicester on the map a bit.”

Over the past 12 months, the company has expanded internatio­nally, opening offices in Germany and Canada as well as UK offices in York and Manchester.

The former freelancer said: “The pandemic was really difficult. On the worst day seven clients called us to say they wanted to cancel spending with us.

“We lost 26 clients in the first month alone.

“But we adapted to it. We said let’s not cancel, but let’s pause. We promised to support clients through it and because of that move I believe we came out better for it.

“We’ve doubled in size each year, even during the pandemic and we’ve now hired an extra 30 people.” Luke, who has been in marketing for 16 years, said getting recognitio­n for his hard work has been “awesome”. “It’s hard work building a company, and at this speed, so it’s nice to be picked up and get that recognitio­n.”

LDC’s John Garner said: “The past 18 months have presented challenges that none of us could have foreseen, but despite everything, it’s fantastic to see that so many business leaders have achieved some truly remarkable things.

“This year’s Ones to Watch group epitomises that fighting spirit and have truly impressed the judges with their stories of growth and ambition. “Congratula­tions to all those featured and we look forward to seeing their continued success and impact, and contributi­on to the broader UK economy.”

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