Promoted team are plugged in to electric strategies

A VEHICLE hire firm in Loughborough has reshaped its management team to prepare for its growth, including the expansion of its electric vehicle fleet.

As part of the changes, that take immediate effect, Reflex Vehicle Hire has promoted vehicle purchasing manager Aaron Cawrey to head of fleet.

Former head of fleet, Martin Tyers, is promoted to the newly created role of operations director, while Daman Sandhu, head of strategy and planning, becomes strategy director.

As the new head of fleet, Aaron will work alongside sales director Lisa Spong to support the complex individual needs of customers. This will include guidance on switching to electric vehicles ahead of the government’s planned ban on the sale of new petrol and diesel cars and vans in 2030.

Aaron said: “For some van fleet operators, the transition to plug-in technology is now a single fleet replacement cycle away. We are collaborating with customers to help them with strategies that can kickstart or accelerate electrification, without tying them into long-term contracts.

“The next few years will be critical to ensuring that companies are fully prepared as plug-in vehicles represent a growing proportion of their fleet.”

Fleets will be supported by the new EV:IE (Electric Vehicle Information Exchange) service from Reflex, which analyses complex customer data and delivers recommendations for electric cars and vans that can replace current vehicles.

Martin Tyers will oversee work on the structure of the Reflex fleet to maintain market-leading customer service levels. He said: “We will continue to cultivate close working relationships to ensure our clients can maximise opportunities for growth as the economy rebuilds.”

Daman Sandhu added: “Reflex is targeting significant growth in the coming years. We are committed to build on this into 2022 and beyond, maintaining our absolute focus on the customer.”