Run, walk, scoot or skate for prizes as Beat the Street returns
LOUGHBOROUGH is set to be transformed into a giant game as Beat the Street returns to Charnwood.
About 3,000 players took part in the innovative physical activity game in the south of the borough late last year. Children and families covered more than 13,000 miles.
Beat the Street is now coming to Loughborough and will take place from March 2 -30.
Open to anyone of any age, the game encourages people to get outside and get active.
Residents will soon start to see sensors called beat boxes appearing on lampposts across town.
Entrants can join a school or community team, or can set up their own with a minimum of six players.
Players then walk, run, cycle, scoot, or skate between the 40 beat boxes spaced 500 metres apart – hovering fobs or cards as they go. The further players travel, the more points they score.
Prizes are on offer to the highest scorers.
Councillor Leigh Harper-Davies, the county council’s lead for community support, said: “I am so pleased to see Beat the Street return after the success of the activity game in South Charnwood last year.
“It is so important everyone of all ages gets out and exercise, not only for their physical health but also their mental health.”
Councillor Jenny
Bokor, the county council’s lead member for Loughborough, said: “Beat the Street is such an exciting game to come to Loughborough.
“We are so proud of our open spaces and showing off our town and this is a great way for people to get around and stay active.
“The game is free to play and encourages everyone regardless of age, ability or background to get involved as it is such an inclusive game.”
The game is returning thanks to a National Lottery grant from Sport England.
It will be delivered by Active Charnwood, the sport and physical activity team at Charnwood Borough Council, Active Together, with the South Charnwood Sport and Physical Activity Network.
Primary school pupils from participating schools will be provided with fobs, while parents and teachers will receive a fob from the school so they can accompany children.
The wider community can also register to play and pick up a free fob from a distribution point listed at: