New mis­sion for JLR and Bond

LRO (UK) - - News -

Jaguar Land Rover is an of­fi­cial part­ner of the unique 007 El­e­ments ex­pe­ri­ence in the Aus­trian Alps. Based at the sum­mit of the im­pos­ing Gais­lachkogl moun­tain in Sölden next to the Ice Q bar – the lo­ca­tion used as the Hof­fler Klinik in the film Spec­tre – the ex­pe­ri­ence is the first-ever im­mer­sive, in­ter­ac­tive James Bond cin­e­matic in­stal­la­tion.

Visi­tors can not only ex­pect epic views from the 10,000fthigh venue over­look­ing the Ötz­tal Alps, but will be guided through a se­ries of high-tech in­ter­ac­tive gal­leries, ‘each dis­till­ing the craft and sig­na­ture el­e­ments that de­fine a James Bond film’ fea­tur­ing JLR tech­ni­cal con­tent along with the De­fender and Range Rover Sport SVR used for film­ing the dra­matic kid­nap scene in Spec­tre.

You’ll also get to see the lat­est JLR tech­nol­ogy with ar­ti­fi­cial in­tel­li­gence sys­tems and 90kwh lithium-ion bat­tery from an elec­tric Jaguar I-PACE per­for­mance SUV used to power a wire­frame model of the C-X75 con­cept car that starred in a spec­tac­u­lar car chase through Rome in the film.

The ex­pe­ri­ence opens on 12 July and costs from €22 (€54 in­clud­ing the re­turn gon­dola ride to it). For more de­tails go to 007el­e­ments.com.

Ice Q bar plays host to 007 ex­pe­ri­ence Film star De­fender and Sport will be on show

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