Brewery raises cheer for appeal
A BREWERY has teamed up with the Royal British Legion to raise the profile of a Poppy Appeal.
The Wincle Beer Co., based in Wincle, near Macclesfield, has produced Standard Bearer, a 4.0 percent ABV ale.
The collaboration will see at least 75 casks of the ale sold during the Legion’s annual Poppy Appeal, which runs until Sunday, November 12.
The face of Neil Deuville, Hayfield RBL branch’s long-serving standard bearer, appears on the pump clip.
Giles Meadows, head brewer, said: “Every cask of the characterful autumnal ale sold will raise at least £10 for the Royal British Legion.
“This will support the work of providing lifelong support for the Armed Forces community - serving men and women, veterans, and their families.
“We look forward to presenting a cheque to the Hayfield branch at the end of the appeal.”
The Rev John Hudghton, RAF veteran and chaplain of the Hayfield RBL branch, has even blessed the new brew.
He said: “We are very pleased to help raise vital funding for the Legion in this way. It is also a real pleasure to acknowledge the region’s pubs and their customers for their support.”