Magazine Media Fact Book 2020

Magazines alone can drive sales

Ken’s Salad Dressing Case Study: Never advertised...anywhere!

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+18% Meredith’s HH drove an 18% lift in sales vs. control group

+11.5% Meredith’s HH bought 11.5% more Ken’s salad dressing than the prior year

$4.59 For every dollar spent with Meredith magazines, Ken’s generated $4.59 in incrementa­l sales

We generated a sales lift across all regions nationwide, particular­ly in areas where consumers were the least familiar with the Ken’s brand. -Tim Calahane, Senior Brand Manager, Ken’s

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