Magazines deliver a more positive ad experience than any other medium, including digital

Positivity: %Top-two-box in experience valence, measured on a 5-point scale: “How positive did this experience make you feel?” from very negative to very positive. Source: MESH Experience studies of 46 Brands in the electronics, CPG, automotive, and service categories, 2011-2018. Participants record experiences with brands in real-time for 7 days. Total sample size across studies=32,140. Samples are weighted to Nat Rep, 18+. All categories are represented equally.