As the COVID pandemic began at the end of Q1, social media users maintained and made new connections with magazine brands

NOTE: March 31, 2020 fell within the COVID-19 pandemic, when the majority of states had government-prescribed “stay at home” orders in place, and non-essential businesses were shut down. Facebook Page Likes, Instagram Followers: Number of people who have opted in to receive messages from that particular social entity. All statistics gathered at the end of the last day of the quarter. Growth % of page likes/followers. The % increase from the last day of the previous quarter. Magazine Media Industry: Data shown are collected from about 230 magazine media brands. Source: Automatic collection through the social networks’ APIS (Application Program Interface) collected by Crowdtangle.