Maidenhead Advertiser

Poster boy for a record

Royal Borough: Bill promoting Rolling Stones’ gig in Windsor sells for world-beating auction price

- By Kieran Bell kieranb@baylismedi­a.co.uk @KieranB_BM

A poster used by legendary rock band the Rolling Stones to promote one of their gigs in Windsor in the 1960s has sold at auction for a world record price.

Maidenhead-based auctioneer­s Dawsons sold the artefact for an eye-watering £30,000 when it went under the hammer on October 28.

A frenetic bidding war for the poster had ensued, with plenty of online interest and five telephone bidders, with the owner of the item, from the West Country, said to be ‘thrilled’ with the result.

The original early 1960s promotiona­l concert poster, which was from the Ricky Tick R&B club night at the Thames Hotel in Windsor, was glazed and in a contempora­ry frame.

The Stones first played at

this venue in 1962, and appeared there again approximat­ely 40 times over the next two years.

“A fantastic result for our client, who resides in the south west of England, and who was understand­ably ecstatic at the wonderful price that the Dawsons team achieved on their behalf,” the auction house said.

“This wonderful poster was promoted to a huge global online audience and directly marketed to rock memorabili­a and Rolling Stones collectors alike.”

Peter Mason, valuer at

Dawson’s who helped sell the poster at auction last month, added: “We thought it was going to do well – but we were surprised about how well it did.

“This was from when they [Rolling Stones] were just starting out and were building their following.

“It just goes to show that things coming to auction can quite often surprise you. That is the best part of the job in terms of doing the research.

“[The seller] was delighted – I phoned him after the auction and he thought I said £13,000, so I said ‘no’, actually it sold for £30,000’.

“It is rare because at the time it was just advertisin­g and no one knew what was going to happen to the Rolling Stones. There must be some others out there, but it is just a case of how many survived.”

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