Maidenhead Advertiser

Community role of the Advertiser and its Trust


Set up in 1962 by Advertiser proprietor Louis Baylis, the trust is the owner of the paper’s publisher Baylis Media Ltd.

Working independen­tly from the newspaper, the trust distribute­s grants to charities and good causes operating in our communitie­s.

Trustees meet twice a year to go through applicatio­ns and decide on donations, which can be anything from £250 for smaller projects to five-figure grants.

Each year, more than 100 organisati­ons benefit from trust donations, using the money to support those most in need, improve facilities, provide vital services and make our towns and villages better places.

Many donations benefit the elderly and the young, while important parts of the community such as arts and sport projects are also recognised.

In April, the Louis Baylis Trust made a £10,000 emergency fund available to help good causes continue to carry out their work during the coronaviru­s pandemic and provide help during the outbreak.

The trust’s finances are supported by investment­s, while it receives 80 per cent of any profits made by the Advertiser and its sister papers.

Its continued support for our newspapers has ensured we remain independen­t and free from outside interests.Just like the trust, our commitment is to the community we serve, rather than the interests of anonymous shareholde­rs.

Every time you buy a newspaper or place an advertisem­ent you can be sure that you are helping fund trusted, public interest journalism – and that our owners are helping someone you may know in the community.

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