Mather wins Belgian beer gig

WILMSLOW-BASED design agency

has been appointed to design the new

exhibition in the heart of Brussels.

Mather & Co. will work alongside architects

and to convert the Palais de la Bourse, the old Brussels Stock Exchange, into the Belgian Beer visitor attraction.

The exhibition will occupy two entire floors overlooking the great hall and includes numerous spaces for visitors to learn about and experience more than 1,000 different Belgian beers that are brewed across the country.

More than 350,000 visitors are expected to visit this new attraction, which will rival the Guinness Storehouse and the Heineken Experience.

Unlike other attractions, the Beer Palace will include all beers brewed in Belgium.

A ‘ Belgian Beer Passport’ will be a key part of the exhibition, allowing visitors to build a menu of beers to try during their visit, which they can sample at the end on the panoramic rooftop bar offering views across the city.

Design director Dan Procter said: “This is one of the biggest and most exciting projects that we’ve ever worked on and everyone at Mather & Co. is really looking forward to it.

“The exhibition will be developed in harmony with the historic building and will showcase the rich history of the brewing industry and how this culture has evolved in Belgium. We aim for the exhibition to show the spirit of invention that is unique to Belgian brewers.”

Visitors will also be able to explore the history, the ingredients, the invention and craftmanship and the brewing process in a series of interactive galleries.