Mum Jayne gets Sainsbury’s boost for Kiddyum range
Healthy frozen meal range created by mother-of-two will be listed in supermarkets across the UK
AMUM-OF-TWO has launched a healthy frozen meal range for kids.
Former Chartered Surveyor Jayne Hynes will see her tasty Kiddyum frozen meals stocked nationwide in Sainsbury’s stores from August. The mini meals are packed full of natural ingredients, with no added sugar or preservatives, low salt and are also free from genetecially modified ingredients, artificial colours and flavours.
All are made in the UK, using only sustainable fish, and British meat and dairy. Created by mumof-two Jayne, the recipes are designed to help little taste buds enjoy more complex flavours and are home approved by her two daughters Florence and Tilly.
She said: “As a busy mum I find it difficult to make time to cook from scratch every day but, like all parents, I want my two girls to eat delicious, nutritious food of the highest quality.
“I often spend evenings cooking and freezing healthy meals so my children can eat nutritious home cooked food as often as possible, even on the really busy days.
“All of Kiddyums recipes are created by me, at home, using natural ingre- dients, without added sugar or extra salt. They are a genuine, simple and convenient alternative to home cooking with no compromise on quality.
“These dishes are also a great way to introduce tasty new flavours and interesting textures to babies and young children.”
Jayne left her job as a chartered surveyor to concentrate on her culinary innovations and help other parents feed their children tasty, healthy meals straight from the freezer.
First to hit the shelves will be Kiddyum’s stage 3 range, aimed at little ones aged 1 to 4, and the menu includes Cheesy Peasy Pasta, Macaroni Bolognese, Cottage Pie, Fish & Veg Pie and Chicken Curry.
Meals for younger children and babies will follow, featuring a concept that Jayne calls ‘building blocks of taste’.
James Bailey, Business Unit Director at Sainsbury’s, added: “Kiddyum was a deserving winner in the 2013 Start-Up Britain’s ‘Pitch-Up with Sainsbury’s’ initiative. They have an innovative product and a well thought out business plan. I am sure our customers will enjoy being able to access such great quality food for their children.”