Two pints of lagrrrrr and a packet of crisps please pal
BREWERY LAUNCHES SPECIAL ALE FOR MAN’S BEST FRIEND
WELL, it’s happened – craft beer for dogs now exists.
BrewDog have just announced the launch of their first bespoke craft beer for dogs, Subwoofer IPA.
And to celebrate, they’ll be offering free canine suitable beer to the first 20 dogs through the door of their Manchester pub this Sunday. It’s the first time the brewery has created a beer for dogs.
Using the same base ‘wort’ as is used for its popular craft beers for humans, Brewdog have created a brew specifically designed for man’s best friend.
Subwoofer IPA is an alcohol and hop-free, non-carbonated beer, containing canine-friendly B vitamins and probiotics beneficial for dogs.
Packed with citrus overtones and a familiar malt backbone, brewery bosses say it’s perfect for all four-legged friends.
To launch the new pooch friendly brew, BrewDog will be giving the first 20 dogs through the door of each of their UK bars the chance to win a case of the dog-friendly Subwoofer IPA.
In addition, the first 20 will also be gifted a ‘doggy bag,’ containing a bottle of Subwoofer IPA and dog treats.
The Subwoofer IPA concept was originally developed by the kitchen team in Liverpool, who launched a prototype beer for pups which proved extremely popular. Since then, brewers have been perfecting the recipe with an expert pet food consultant. They then conducted three rounds of tasting trials with 25 dogs.
BrewDog co-founder James Watt – whose labrador Bracken inspired the company’s name – said: “Following the crazy success of our Liverpool bar team’s canine-friendly craft beer experiment, we wanted to refine a recipe to offer a delicious, refreshing beer for every dog who visits us nationwide.
“The result has been tried and tested and approved by our panel of pups, meaning the thousands of dogs that visit our bars each week can now get a taste, too.”
Subwoofer IPA costs £2.50 across BrewDog’s network of bars and is available from the online shop.