Cheers as beer goes green . . .

Manchester Evening News - - NEWS -

BEER brewed in Manch­ester will help the grow­ing global fight against sin­gle-use plas­tics.

Plas­tic rings on packs of lager and cider will be re­placed by sus­tain­ably-sourced card­board rings thanks to a £15 mil­lion in­vest­ment in Moss Side’s Heineken brew­ery.

Heineken has an­nounced the elim­i­na­tion of plas­tic rings and shrink wrap­ping across its en­tire port­fo­lio of beer, lager and cider multi-pack cans, in­clud­ing Heineken, Fos­ter’s and Kro­nen­berg 1664.

A to­tal in­vest­ment of £22 mil­lion is be­ing split be­tween Heineken’s sites in Manch­ester, Tad­caster and Hereford. But the pro­duc­tion tech­nol­ogy will be pi­loted at its plant in Moss Side.

Cindy Ter­voort, the brew­ery’s UK mar­ket­ing di­rec­tor, said: “The ef­fect sin­gle-use plas­tic is hav­ing on our planet can’t be ig­nored.

“Cre­at­ing an eco-friendly so­lu­tion that elim­i­nates plas­tic while still meet­ing the de­mands of our beer and cider drinkers has been a big fo­cus in our busi­ness.”

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