Cheers as beer goes green . . .
BEER brewed in Manchester will help the growing global fight against single-use plastics.
Plastic rings on packs of lager and cider will be replaced by sustainably-sourced cardboard rings thanks to a £15 million investment in Moss Side’s Heineken brewery.
Heineken has announced the elimination of plastic rings and shrink wrapping across its entire portfolio of beer, lager and cider multi-pack cans, including Heineken, Foster’s and Kronenberg 1664.
A total investment of £22 million is being split between Heineken’s sites in Manchester, Tadcaster and Hereford. But the production technology will be piloted at its plant in Moss Side.
Cindy Tervoort, the brewery’s UK marketing director, said: “The effect single-use plastic is having on our planet can’t be ignored.
“Creating an eco-friendly solution that eliminates plastic while still meeting the demands of our beer and cider drinkers has been a big focus in our business.”