Kids’ meals firm sells stake

Manchester Evening News - - BUSINESS -

MANCH­ESTER-BASED frozen food firm Kid­dyum has sold a 40 per cent stake to Al­bert Bartlett, the lead­ing grower and packer of pota­toes.

The undis­closed in­vest­ment will sup­port Kid­dyum’s growth plans by fund­ing the devel­op­ment of new prod­ucts and ac­cel­er­at­ing its re­tail, ser­vice sec­tor and ex­port busi­ness.

Al­bert Bartlett port­fo­lio man­ag­ing di­rec­tor, Richard Quinn, will sup­port strat­egy along­side Kid­dyum founder and man­ag­ing di­rec­tor, Jayne Hynes.

Kid­dyum, which makes frozen food for chil­dren, launched in Sains­bury’s in 2015 af­ter win­ning a StartUp Bri­tain com­pe­ti­tion, and has since se­cured list­ings in Co-op Food and Ocado. The healthy frozen mini meals are aimed at chil­dren aged one to four. All are eth­i­cally pack­aged, con­tain no added su­gar and are low in salt. Jayne said: “It’s great to get the back­ing of such a large, suc­cess­ful busi­ness – es­pe­cially one that’s so well aligned with all of our val­ues.”

Photo by RenÇ Mansi

Jayne Hynes of Kid­dyum

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