Kids’ meals firm sells stake
MANCHESTER-BASED frozen food firm Kiddyum has sold a 40 per cent stake to Albert Bartlett, the leading grower and packer of potatoes.
The undisclosed investment will support Kiddyum’s growth plans by funding the development of new products and accelerating its retail, service sector and export business.
Albert Bartlett portfolio managing director, Richard Quinn, will support strategy alongside Kiddyum founder and managing director, Jayne Hynes.
Kiddyum, which makes frozen food for children, launched in Sainsbury’s in 2015 after winning a StartUp Britain competition, and has since secured listings in Co-op Food and Ocado. The healthy frozen mini meals are aimed at children aged one to four. All are ethically packaged, contain no added sugar and are low in salt. Jayne said: “It’s great to get the backing of such a large, successful business – especially one that’s so well aligned with all of our values.”
Jayne Hynes of Kiddyum