Dairy aiming to be cream of the crop
ROCHDALE-BASED Lancashire Farm Dairies is on course to hit a record turnover of £40million as it looks to take on its biggest rivals.
The award-winning company, which was founded in 1984 and employs 220 people, has grown to become the UK’s third-biggest natural yogurt brand as healthy consumers turn their back on sugary alternatives.
The yogurts are made with freerange milk, with guarantees the cows used are grazing for a minimum of 150 days a year.
Chief operating officer Sarfaraz Akram said the company recently invested £5m in new machinery at its Rochdale base, which processes upwards of 130,000 litres of milk a day, 365 days a year.
He said: “We are a very ambitious business with strong aspirations to grow.
“We’ve got the drive and ambition to succeed. As we grow we’re able to recruit better people into the business. We need to continue to invest. To be a manufacturer these days you need to have the latest bit of kit. This business is Rochdale through and through.
“The owners live in Rochdale, it’s always been in Rochdale, all our milk comes from the local area. This business is 100 per cent ingrained in Rochdale.
“We see ourselves as competing with the national players like Müller, Yeo Valley and Onken. They’re in our sights and we’re looking to take them on.”
Their products are now stocked in all the major supermarkets and they’ve even been included in latest series of Supermarket Sweep, hosted by Rylan Clark-Neal.
Brand manager Jack Morrison said: “It’s a really good example of how we’ve built our brand. It happened organically. They approached us and it’s further evidence of the success of the brand.”
The company was founded 35 years ago by Ghulam Zouq and his son Azhar is the managing director. Last month the company won the Barclays Judges Choice Award at the M.E.N Business of the Year Awards.
azhar Zouq, managing director of lancashire farm Dairies