High street stores get Christmas boost
RETAIL sales have nudged higher over the past month on the back of early discounting and strong online sales, according to new figures.
High street spending increased by 0.7 per cent over December, according to BDO’s latest monthly High Street Sales Tracker.
The last week before Christmas was a particularly busy period for retailers, as in-store sales jumped 8.6pc for the week.
But sales growth for the month was modest on the back of a slow start to trading in December.
Meanwhile, online sales were particularly strong, rising 24.5pc, which the tracker highlighted as the strongest monthly growth in digital sales since 2013. BDO suggested that the late timing of Black Friday and Cyber Monday helped to drive more sustained discounting throughout the month.
Although total sales grew, the fashion sector saw a weak month as total in-store sales declined 2.4pc as sales slipped in the final week before Christmas.