MCN

MV’S SEXIEST NAKED, EVER!

+ Cagiva set for electric return

- By Ben Clarke STAFF WRITER

MV Agusta have big plans, including electric bikes, but they’re not shying away from the machines they’re best known for. Just last week they unveiled this signature one-of-one special edition Brutale 1000RR for a customer, but speaking to MCN, MV’s owner admits the future lies elsewhere. “I completely understand that the future belongs to more environmen­tally friendly ways of transporta­tion but every brand needs to choose this path in its own time,” says Timur Sardarov. “Cagiva will be back, Cagiva will be electric. It will focus on urban mobility and we will see something within the next 24 months.” The Russian businessma­n, who’s been at the helm of MV since 2018, believes that electric power is ideal for commuting or nipping around a city centre but is not ready to be used in the kind of highperfor­mance machines that carry the MV Agusta badge admitted that MV itself is five to seven years away from presenting new machines in the electric mobility market because they intend to develop everything in-house. “25 per cent of our employees are engineers who work in the R&D department and we are proud of it. We have a long history of doing things first, of being on the edge of technologi­cal integratio­n. Electric bikes are no exception… Our bikes are built from the best components and the same will happen when we choose to go electric.” Looking slightly closer to home though, MV are keen not to immediatel­y shed their petrol powered roots, especially after the success of the Superveloc­e 800. “We will continue expanding this category with the same principle of having the best performanc­e blended with a retro feel,” adds Sardarov. “Usually, scramblers and flattracke­rs are not just a retro-styled product but also perform the same way. We are working on this type of product but I cannot say when we’re going to bring it to our customers because we just don’t want something that’s popular, we want something to represent MV Agusta.”

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MV have just revealed this built-to-order Brutale 1000R
Technology will be a key part of MV Agusta’s future success MV have just revealed this built-to-order Brutale 1000R

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