Royal Enfield team up with CALM charity to help bikers
Enfield go full throttle into mental health drive
Royal Enfield UK have teamed up with suicide prevention charity Campaign Against Living Miserably (CALM) to get more motorcyclists the help they need to protect their mental health.
Suicide is one of the single biggest killers of men under 45 in the UK and the cause of 18 deaths every day. CALM were founded in 2006 to help confront this and to date have helped millions of men change their lives for the better.
Now Royal Enfield have set up a year-long partnership with CALM, creating the ‘Open It Up’ campaign which will seek to raise awareness and funds for the cause. Together they are going to create a support network for people at crisis point, as well as those who just need someone to talk to about problems. “We are always talking about the mental freedom that biking affords – it’s no secret that a major part of the appeal is going for a ride on an amazing machine in beautiful surroundings – a wonderful way to clear your head,” says George Cheeseman, at Royal Enfield. “We are so pleased to be able to provide
‘Bikes are a great way to clear your head’ GEORGE CHEESEMAN, ENFIELD
support for CALM. The issues around mental health have never been more critical both to discuss and to action.”
Speaking about the partnership, Simon Gunning, CEO, CALM says: “Going out on your motorbike, getting together and connecting with motorcycle enthusiasts is great – people are relaxed and in a familiar environment, so they’re more likely to open-up. By opening the door to thousands more people, and in particular those who are in the most at-risk age groups, we can continue to play an important role in challenging the stigma surrounding mental health and suicide, taking another step forward in creating long-term cultural change.”