Maeving power up Battersea
Maeving electric motorcycles may have found a new home after a last-minute call-up and some “full on” preparations saw them part of the Battersea Power Station grand opening event.
Somewhat ironically, the former coal burning Grade II listed art-deco building now houses several electric vehicle manufacturers with Maeving representing two-wheelers. The pop-up shop comes as the company bade farewell to their London Bridge location.
“We were offered the space last Tuesday,” said Chris Poolton, Sales and Marketing Executive at Maeving. “We thought you can’t really say no to an event like this; Battersea Power Station opening. It’s something even I’ve heard of in a little farming town in the middle of Shropshire and if I have heard about it then it’s huge.”
The turnout had indeed been huge with thousands of people and numerous media arriving for the opening at 10am. “It’s been manic, full on,” said Chris.
The pop-up houses three of the company’s only model, the RM 1, in three shades of the seven available colours. Officially Maeving will occupy the second-floor store for the next four weeks offering free accessories if a model is purchased during their stay.
It could, however, mark the beginning of the next chapter for the British made bikes that went on sale for the first time in December 2020 with a run of 100.
“If this goes well it could well be that we stay here,” added Chris. “There’s space and I think we have earned some goodwill getting here at the last second for the grand opening.”