Cloth­ing firm set up by keen biker to raise cash for men’s health char­i­ties

Bik­ing phi­lan­thropist gives all prof­its to men’s health char­ity

MCN - - CONTENTS - By Richard New­land DEPUTY EDI­TOR

Bik­ers are a char­i­ta­ble bunch, and a new com­pany is now cap­i­tal­is­ing on that to raise money from a range of biker wear for the Movem­ber Foun­da­tion, which aids men’s health causes such as re­search into prostate cancer, tes­tic­u­lar cancer and sui­cide pre­ven­tion. While most biker char­i­ties set up ride­outs and events, Full Tank Moto have come up with a range of cloth­ing avail­able from their on­line store (www.full­tankmoto.org) with all prof­its go­ing to the char­ity. Speak­ing to MCN, founder Scott Wilson said the pro­ject started when he learned that a friend’s child had taken their own life. “A teenager with seem­ingly ev­ery­thing ahead was, with­out any­one’s knowl­edge, suf­fer­ing from de­pres­sion,” he said. “When ex­pe­ri­enc­ing dark times, it’s easy to think you’re alone. I know be­cause I’ve been there. But some­thing told me to do more. The wheels in my head started to turn.”

Tak­ing it per­son­ally

Full Tank Moto is the re­sult and has also helped Wilson per­son­ally, giv­ing him a sense of pur­pose. “My per­sonal strug­gle has been deal­ing with a lack of real pur­pose in life,” he told MCN.

“It comes in dif­fer­ent waves, and to be hon­est, I am not sure I’m ever through it, but it does drain the fuel from my tank. Jump­ing on two wheels im­me­di­ately helps blow those cob­webs away.”

It also ex­plains how he came up with the name.

“Full Tank is a way for rid­ers to roll with pur­pose, but also a way for me to find that greater pur­pose and some in­ner peace with my demons as well.” Wilson also says that the de­ci­sion to link up with Movem­ber was an ob­vi­ous one. “Movem­ber are the global leader in the field of men’s health. The Foun­da­tion are real change­mak­ers who are not afraid to try new ideas, push bound­aries and achieve suc­cess in dif­fer­ent ways. For me per­son­ally, be­ing sup­port­ive of their brand gives an op­por­tu­nity to feel I’m con­tribut­ing to some­thing good.”

100% profit do­na­tion

‘Full Tank is a way for rid­ers to roll with a pur­pose’

FTM FOUNDER SCOTT WILSON

With suc­cess in other busi­nesses mean­ing Wilson can af­ford to take noth­ing out of FTM, 100% of the firm’s profit goes to char­ity. “Be­ing a start-up, our op­er­a­tional costs are very low,” he says. “My time and that of oth­ers in­volved is all cur­rently do­nated, so we have no man­power costs. We do need to re­pay the seed fund­ing, and then there is the ac­tual cost of the prod­ucts them­selves to cover. But beyond that, as a reg­is­tered char­ity, 100% of the profit can then very proudly go through to Movem­ber.”

How much Full Tank Moto raises is de­ter­mined by how many prod­ucts are sold, but Wilson is al­ready con­fi­dent. “I’ve a bet with Ben Bow­ers at Movem­ber that af­ter the first $100,000 is do­nated, his rid­ing jacket be­comes mine. So that’s my goal. But it is re­ally in the hands of rid­ers them­selves. The more they sup­port by pur­chas­ing Full Tank prod­ucts, the more we can raise for Movem­ber.

“The mo­tor­cy­cle com­mu­nity is hugely im­por­tant to the Movem­ber Foun­da­tion,” added Ben Bow­ers. “Hav­ing Full Tank on­board not only pro­vides an op­por­tu­nity to con­tinue sup­port for Movem­ber all year round, sup­port­ers also get to look good, do­ing good. It’s a win:win. The only loser may be me when Scott writes that first cheque for $100,000 and I have to hand over my muchloved Bel­staff jacket!”

Wilson em­pha­sises that Full Tank is for mo­tor­cy­cle enthusiasts from all walks of life, help­ing one another en­joy good phys­i­cal and men­tal health: “Ev­ery­body de­serves a ‘full tank’, and I’m thank­ful to the many who have vol­un­teered their time to make that choice a pos­si­bil­ity for bik­ers around the world.”

Prof­its from Full Tank gear go to Movem­ber Wilson has cre­ated a full range of gear Full Tank Moto has been set up by Scott Wilson

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