DARE 2B X JENSON BUTTON
The F1 legend turned pundit and adventure racer has collaborated with multisports brand Dare 2b
Leading multi-sports brand Dare 2b has announced that former Formula 1 champion Jenson Button is to be the new face of its upcoming AW20 menswear range, launching 30 September 2020.
Dare 2b has tapped Button to front its new men’s Autumn winter lifestyle, ski, active and mountain ranges dropping throughout the season.
e collection is designed for the ultimate outdoor adventurer, featuring technical outerwear jackets, essential base layers and winter accessories – created and inspired by pieces from Dare 2b’s archives.
Men’s Fitness caught up with Button to nd out why Dare 2b was the perfect t for him…
Jenson, what sets Dare 2b apart?
“It started last year. We were looking to work with someone in the adventure world, because I was doing the Baja 1000, which is the most insane event on the planet!
“It feels a little lawless, because you’re racing these big trophy trucks around Baja [the Baja California Peninsula]; at one point you’re driving along the coast and the next you’re driving past people’s front doors, then you’re going across farmland and the next you’re in the mountains.
“You’re driving through the night, jumping over eight-foot jumps and covering 800-1,000 miles in total. It’s madness! at was the biggest adventure of my life and I thought it would be cool to partner with a brand that’s all about the great outdoors.
“Dare 2b provided all our clothing for the race [the Baja 1000]. I have so many memories from it and the kit was a big part of that.”
What are your picks from the new Lifestyle collection?
“I like the t of all the Dare 2b range – it all
ts me really well. When you put the kit on it’s like, ‘Ooh that feels nice!’
“When I rst tried the Endless Jacket, we were up in a ski resort, I put it on and I thought, right, I am going to have to nick this! And I did manage to steal it from the photo shoot. at is the one jacket that travels the world with me – it’s just so comfy.
“ere’s a range of clothing that suits every temperature and climate. I’ve done a lot of hikes that began at around 25°C and ended up at close to 0°C at the top of the mountain, and that’s when you need good-quality kit that can regulate your temperature.
“When you’re out for long days, you need something that’s going to keep you warm when you need it, but with enough breathability to prevent you from overheating, and the Dare 2b jackets do that perfectly.
“But kit aside, Dare 2b is just good fun to work with, which is really important to me. I want to work with good people who I share the same goals with, and that’s de nitely the case.”
JENSON’S AW20 LIFESTYLE & SKI COLLECTION DROPPED ON 30 SEPTEMBER 2020. PRICES RANGE FROM £70 TO £350. THE NEXT DROP WILL BE ACTIVE, IN DECEMBER, FOLLOWED BY MOUNTAIN, IN FEBRUARY. THE COLLECTION WILL LAUNCH ONLINE AT DARE2B.COM