Men's Fitness

COLD START

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The spring sunshine might be here, but a host of successful people – from Twitter CEO Jack Dorsey to national treasure Joe Wicks – are still choosing to start the day with a cold shower, and science has a reason why. Virginia Commonweal­th University found that cold showers boost the production of noradrenal­ine – a neurotrans­mitter associated with mood, focus, energy and attention – which invigorate­s your mind ready for a day of hard work and bright ideas.

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