THE CUTTING EDGE

With the razor market valued at £11bn worldwide, it’s little surprise that upstart brands are moving in. MH sharpens up on which blades are cutting it

Secure a smoother shave with these sharp additions to your daily grooming arsenal

01 Clear- Cut Choice To paraphrase a well-worn ad slogan, Gillette is certainly the best-known razor a man can get. Which is not to say that this global giant is resting on its laurels – its new model is a shining example of why Gillette has remained a household name since 1901. What sets the Fusion Proshield Chill apart is its pairing of cooling lubricant strips and a pivoting, five-blade head. “It might be too bulky for detailing, but this razor boasts an exceedingly comfortable shave,” says Denis Robinson, creative director of Ruffians barber shop. Gillette Fusion Proshield Chill £ 12 boots.com 02 Barber Quality Award-winning British brand Cornerstone has come a long way since it was established in 2014. In fact, the latest razor from this direct-to-consumer subscription startup saw its number of customers increase by more than fivefold from 20,000 to 104,000 in just one year. “This razor’s Japanese-tempered steel blades are what distinguish it from its competitors,” says Robinson. “It’s the material used to make the best hairdressing scissors and chef’s knives. Consequently you have an exceptionally durable blade.” Cornerstone 6- Blade Razor £ 14 cornerstone.co.uk 03 Sporting Edge Having just landed on these shores with considerable panache, US subscription brand Harry’s took the unprecedented early step of buying the German factory that manufactures its Truman razor. Crucially, this allows it to keep prices low and the quality of its craftsmanship high. “The Truman’s five-blade construction guarantees a full sweep and close shave,” says Robinson, “while its vibrant colour and rubberised handle give it a sporty aesthetic.” Oh, and they’ll ship a free bottle of foam or gel with every razor. That’s sharp marketing. Harry’s The Truman £8 harrys.com