£9.5 bil­lion

Lift­ing shoes come equipped with a raised heel that im­proves your range of mo­tion for deeper squats. In­creased mus­cle ac­ti­va­tion means faster re­sults for your ef­forts

Men's Health (UK) - - Agenda -

Since the 1970s, train­ers have be­come big busi­ness. The footwear mar­ket in the UK alone is fore­cast to ex­ceed £9bn by 2022

Your train­ers’ rub­ber soles pro­vide “en­ergy re­turn”, which pro­pels you fur­ther for­ward with each stride, con­serv­ing your en­ergy and in­creas­ing your speed

In 2017, Nike funded re­search into its Zoom Va­por­fly 4% sole, re­veal­ing it could pro­vide a 4% higher speed boost than any pre­vi­ous model Univer­sity of Colorado Boul­der

De­spite buzzwords such as “sta­bil­ity”, the in­jury risk of run­ning with train­ers is

more than dou­ble that of go­ing with­out Har­vard Univer­sity

The claims hold up: el­e­vated heels pro­mote an up­right pos­ture, in­creas­ing your squat ef­fi­ciency and en­sur­ing that your lower back is pro­tected while un­der ten­sion*

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