14 You’ll snooze and win
The importance of shuteye is now recognised as more than just a mattress ad slogan: Equinox’s sleep-coaching programme helped subjects lose 17% body fat, compared to 7% for the deprived*. Fitbit now provides you with a Sleep Score, while last year Apple bought Beddit mattress sensors. “People are realising everything starts with a good night’s sleep,” says Soong. His company Form has dreamed up nootropic ZZZZS, using sleep-promoting magnesium and zinc, plus 5-HTP, involved in melatonin production. Pop to drop.