Men's Health (UK) - - Style -

Among Europe’s up­mar­ket shop­ping streets – Av­enue Mon­taigne, Monte Napoleone, Bond Street – Switzer­land’s Via Ser­las may not be the best known, but it has the most beau­ti­ful set­ting. Sur­rounded by rugged peaks of over 3km, ca­ble cars carry skiers up from grand ho­tels. While be­low, on a frozen lake, fur-coated spec­ta­tors take pass­ing in­ter­est in polo or cricket matches. A street that curves up­hill with a pa­rade of bou­tiques (among them Gucci, Vuit­ton and Ar­mani), Via Ser­las could be de­scribed as an icy Av­enue de Monte-carlo – ex­cept the pave­ment has un­der­floor heat­ing, of course.

GO OFF-PISTE Match cool ar­chi­tec­ture with your wardrobe – book a suite de­signed by Pierre-yves Ro­chon at the Kulm, and dine at Nor­man Foster’s Eis­pavil­lon.

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