Gyms won’t just sell memberships

Just as pubs all started to serve food because they couldn’t generate enough profits through booze alone, the pandemic has starkly demonstrated that gyms can’t rely solely on a steady flow of punters. So, as well as remote workouts, they will increasingly begin to tap other revenue streams: food and drink, body scans and health checks, and

IRL and online shopping for active wear and training equipment. The purchase of gym chains Xercise4Less and DW Sports by JD Sports and the Frasers Group (Sports Direct’s parent company) hints at a hybrid retail model, says Minton – coming to a high street near you.