02 Hybrid models will be the driving force

Back in 2019, MH published a feature titled “The Gym in 2029”, which predicted greater synergy between physical facilities and virtual home workouts. Well, that escalated quickly. Lockeddown gyms pivoted more furiously than Ross in Friends to keep their clientele fit (and to keep them, full-stop). Even after reopening, reduced capacity and the caution of members are hastening the rollout of Fitness 2.0, “in which people can work out wherever and whenever they want”, says Les Mills’s Clive Ormerod (restrictions allowing). Welltodo’s Laura Hill speaks of an “omnichannel approach”, which means that geography is no longer a barrier. Drop into one of the Foundry’s live and on-demand classes, or head (virtually) overseas to New York boxing studio Rumble.