16 Fitness will be more diversified

“The push towards greater diversity and equal opportunity remains a pressing priority for the whole of the fitness industry,” says Ormerod of Les Mills, which has set itself the goal of ensuring that women and people of colour constitute more than 50% of its senior leadership team. There’ll be “more diverse, inclusionary and relevant” solutions made for and by black and other underserved communities, says Hill, and a boom in LGBT fitness, says Leisure DB’s Minton, citing “the strength of the ‘pink pound’”.