Immunity will become big business

The ’rona has lit a rocket under anything claiming to “boost” immunity (not quite possible, but that won’t stop the hype). “Immunity will become its own lane,” says McGroarty. Trial results on supposed anti-COVID supps will drop in 2021, says Patel, and there’ll be demand for them. Any wellness destination worth its Himalayan salt will tout “immunity boosting” programmes, and disciplines from weightlifting to breathwork will preach “hormetic” or “positive” stress. The difference between medicine and poison? The dose.