Streaming will get a lot slicker

It was so nice of all those instructors to hold free virtual sessions during lockdown, says Minton:

“But none of them seemed to have any idea how boring it was when they kept talking… Just get on with it!” Now that we’ve grown accustomed to streaming, we’ll expect far more, says Ormerod. “Thrilling, cinematic experiences that make users feel like they’re in the middle of a buzzing studio will prove more popular than a cheap video shot in someone’s garage.” Peloton, one of the pandemic’s big winners, understands the worth of high production values. It’s slated to open a (filming) studio in London in early 2021.