Clicktivism
Noun.
Basically, the bare minimum that anyone can do to help a cause. It’s a name on a petition that isn’t backed up with anything more substantive. It’s a mindless “like” click on Twitter. It’s a Twibbon. After the murder of George Floyd, millions of people posted a black square on Instagram, which made them feel like they were contributing in some way, even though not all of them were. Clicktivism is less about actually helping the oppressed and more about signalling to the rest of the world that you don’t want to be associated with the oppressors.
WATCH: Clicktivism Is Bad for Charity by the Feed on YouTube.