Conscious Capitalism

Noun.

DON’T SAY: “Here’s another tenner, Bezos. I hope it helps you afford that Bond villain lair you’ve had your eye on.”

The idea that the power you wield as a consumer can be used for either good or bad. So, imagine you want a new T-shirt: do you buy it on Amazon, handing your money to a multinational giant with a record of not paying a lot of tax and a rep for treating its workers poorly? Or do you buy it from an indie company that is sustainable and treats people fairly? Why are you taking time to think, you monster?