Plant-Based

Adjective.

For a while, the term “vegan” took a battering. Think of a vegan and you’d picture a bearded, Birkenstocked drip who looked three seconds away from keeling over. So, the movement got a rebrand: now, you simply have a “plant-based diet”. This switch has caused meat-free meals to surge in popularity – perhaps because “plant-based” makes it sound more acceptable to pick up some Chicken McNuggets on the way home from the pub.