MEN’S COSMETICS GOING MAINSTREAM

The pursuit of beauty is no longer exclusive to women, but is rather a component of a more modern lifestyle. And more importantly, it’s the embodiment of self care. It directly affects the self-esteem and mental wellbeing of today's modern men. So it’s hardly surprising that popularity of men’s cosmetics has been growing exponentially in recent years.

Shakeup Cosmetics offer a range of game-changing, solution driven skincare and hybrid makeup products for men. They aim to deliver education about skincare directly to their male customers, with products formulated and made in the UK specifically for men’s skin types and skin concerns.

Since their launch 3 years ago, Shakeup sure has made their presence known on the UK High Street. Today, you can find their range of innovative products in over 180 Superdrug stores, and this Spring, Shakeup hits another milestone by launching into 170 Boots stores nationwide as well as online on Boots.com. The brand also secured some high profile brand ambassadorship, including British Gold Medalist Swimmer – Calum Jarvis MBE.

Their global best-seller LET’S FACE IT – BB Tinted Moisturiser delivers 24-hour moisturisation and SPF25, while providing a natural and undetectable tint coverage to conceal any redness and skin blemishes. Their latest launch, FACE 4WARD, is a straightforward 4-step skincare routine that includes a daily face wash and an antiageing serum. All designed for all skin types and aimed to make it easy for men to adopt a healthy skincare regime they can stick to.

For more information visit shakeupcosmetics.com. Shop in store and online. Available at Boots, Superdrug and Amazon.co.uk