MERCH TO GLORY

SHADOWS’ GUIDE TO A7X’S SECRET SWAG

Enamel pins

“We sell pins at the merch booth, and there are secret ones in black baggies that you have to ask for. The band made our own pins that represent us individually, too, so when we do meet and greets, kids can ask us for a pin, but they have to trade us a pin from the merch booth. An M Shadows pin is way rarer than a pin you bought. There’ll be a hidden part of our website with a rating of how rare each one is, and you can trade with people. We had six pins in the UK but one was UK-only, so if you’re in the UK and have that pin, you can trade someone in America for an American pin. There’s 13 right now and we have 18 more coming out. We stole the idea from fucking Disney!”

T-shirts

“We wanted to have merchandise that no one can get but everyone can get. Since Voltaic Oceans was a thing, we made Voltaic Oceans t-shirts. If you go to the merch booth and ask for the secret t-shirt, they give you a Voltaic Oceans t-shirt in a black bag. People will see these shirts at gigs and ask where that person got it, and that’s how they learn about it. And we’re going to change it up every tour.”

pogs

“We have Pogs coming out, which people are going to be able to trade through our fan club. We’re doing 35 designs, four slammers, one really rare, and you get them in packages of 10 and you don’t know what’s in them. And we’re going to make the tubes, too.”