How our support is helping them
WHILE ‘non-essential’ al’ shops are gearing up to reopen on July 15, many small businesses are already struggling after months of lost sales and the cost of refocusing their companies to deal with a new normal.
One of their biggest issues is marketing to customers after months of shutdown, which is where Metro’s owners, DMGT Media, stepped in to help, offering £3million worth of advertising across their print and online news brands, which also include the i, The Mail On Sunday and the Daily Mail. After a flood of entries, that fund has now been boosted to £5million, with DMGT Media set to provide advertising support for 1,600 companies.
Martin Smith, executive director of direct sales at Mail Metro Media, said: ‘We were blown away by the quantity, but also the quality of the applicants. The current crisis has had a seismic impact on
SMEs across Britain, but firms have found ways to keep afloat in unprecedented times. Such ingenuity deserves our support and that’s why I’m so pleased that the DMGT’s advertising aid package is now £5million. With the first free adverts appearing this week, we are delighted to help support Britain’s SMEs.’
Here, we find out more about a few of the businesses selected...