Metro (UK)

How our support is helping them

-

WHILE ‘non-essential’ al’ shops are gearing up to reopen on July 15, many small businesses are already struggling after months of lost sales and the cost of refocusing their companies to deal with a new normal.

One of their biggest issues is marketing to customers after months of shutdown, which is where Metro’s owners, DMGT Media, stepped in to help, offering £3million worth of advertisin­g across their print and online news brands, which also include the i, The Mail On Sunday and the Daily Mail. After a flood of entries, that fund has now been boosted to £5million, with DMGT Media set to provide advertisin­g support for 1,600 companies.

Martin Smith, executive director of direct sales at Mail Metro Media, said: ‘We were blown away by the quantity, but also the quality of the applicants. The current crisis has had a seismic impact on

SMEs across Britain, but firms have found ways to keep afloat in unpreceden­ted times. Such ingenuity deserves our support and that’s why I’m so pleased that the DMGT’s advertisin­g aid package is now £5million. With the first free adverts appearing this week, we are delighted to help support Britain’s SMEs.’

Here, we find out more about a few of the businesses selected...

Newspapers in English

Newspapers from United Kingdom