Dixons Carphone ringing the changes with rebrand

DIXONS CARPHONE will rename all its UK and Ireland shops as Currys in a major rebrand.

The electricals retailer will switch over more than 300 Currys PC World, Carphone Warehouse, Team Knowhow and Dixons Carphone outlets by October. A new Currys website will follow.

The group will also change its name to Currys plc on the London stock market after its annual general meeting in September.

It said the switch would make shopping easier for customers, who can ‘turn to Currys for all their tech needs’.