TikTok till you drop... app allows shopping

TIKTOK users will soon be able to buy items directly through the short videos on the app.

Businesses will be able to add a shopping tab to their profiles, creating a ‘mini-storefront’ that links to their websites, in a new tie-up with Shopify.

The Canadian e-commerce company already had a deal with TikTok that let merchants create ‘shoppable’ video ads which drive customers to online stores.

Reality star Kylie Jenner is among the first merchants to participate by selling her skincare and cosmetics line through TikTok.