We need Amor spicy Love Island, says ITV boss

IT’S not over yet for Love Island... but producers will be looking for ways to ‘spice up’ the frolics at Casa Amor for the next series, the boss of ITV admitted yesterday.

About 2.8million people tuned in to see Liam Reardon and Millie Court (pictured) crowned winners of the 2021 series this week – down 22 per cent on the finale ratings of the last summer series in 2019.

Asked if Love Island’s best days are over, ITV’s director of television Kevin Lygo told the Edinburgh TV Festival: ‘I don’t think it has peaked. This is a pattern you see when new programmes come along and they are huge phenomenons.

‘On catch-up it’s the best performing series ever, the overnights are still strong, most nights it’s the mostwatched show at 9pm anywhere. That alone is quite a success.

‘Who would think you could invent a programme that runs for eight weeks every single night at 9pm and kind of takes in more viewers than anything, particularly younger viewers which are the hardest to find now.

‘There are many years left in it and I think the challenge thrown down to producers – and let’s give them a bit of credit, through a pandemic they managed to make a show every single night – is to make some subtle change to spice it up a bit and make it as fresh as you can.’