Rebranding for airport
London Gatwick has unveiled its new brand identity and refreshed vision, reflecting its strong ongoing recovery from the pandemic, providing a platform for the airport’s next phase of growth and supporting significant economic opportunities for the region.
Acknowledging the airport’s proud history, the new, modernised brand is designed to reaffirm and showcase Londongatwick’spositionasamajor international gateway.
Italsorecognisestheairport as part of the broader VINCI Airports network.
Thevision–tobetheairport for everyone, whatever your journey – focuses on delivering a personalised experience to meet passengers’ individual needs.
Underpinning the vision is a strengthened focus and investment on simplifying the journey through the airport by focusingonease,efficiencyand experience.
This will allow passengers moretimetoshop,haveadrink, or finish some last-minute work calls or emails.
Accompanying the new brand and vision is an exciting multi-million pound development programme.
Thissignificantprogramme of investment includes the expansion and refurbishment of departure lounges to create more modern, appealing spaces for passengers, while at the same time considering the airport’s sustainability goals.
It will also focus on accelerating automation in cuttingedge improvements across check-in and boarding, as well as enhanced airfield technology.
A multi-million-pound upgrade of Gatwick Airport railway station is also on-track for completion later this year.
Jonathan Pollard, chief commercial officer, London Gatwick,said:“thisisaperfect time for us to launch our new brand and refreshed vision, as weheadintooursecondyearof recovery from the global pandemic and look to embark on a very promising chapter of growth.
“We are taking a multi-dimensional approach, combining investment in airport development,alongwithanew visual identity, to rejuvenate the image of London Gatwick. We expect this will translate to more people choosing to fly from the airport, with even more exciting destinations for passengers."
The new branding can already be seen across many of Gatwick’s digital and social channels, as well as key focal points within the airport.