Middlesbrough Herald & Post

New store plan

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ICELAND has confirmed it is to open up one of its new concept stores in what was designed to be Sainsbury’s in Middlehave­n.

The Food Warehouse will be taking over one of six units in the building, a spokespers­on for Iceland has revealed. It is likely to open in the second half of 2018.

The Food Warehouse is an “exciting” new concept from Iceland which was formed in 2014.

“Our stores offer a fresh new way to shop,” reads the online descriptio­n.

“The Food Warehouse is something a little different. It’s big (with a car park to match) and packed full of great quality meal ideas sourced from all over the world, branded grocery deals and, because we offer bigger packs and Case Savers, it’s full of value too.

“No sign up required, just turn up and get a trolley load of what you fancy – from branded beers and spirits and continenta­l desserts to homeware special offers (when they’re gone, they’re gone), flowers, speciality meat and fish and seasonal fruit and veg.”

Sainsbury’s has also confirmed it is in legal discussion­s with a number of other parties, believed to be some well-known names.

The supermarke­t giant was to move from its Wilson Street home into the purpose-built 80,000sqft store on Gateway Middlehave­n Retail Park in 2015.

But after a “change in shopping patterns” Sainsbury’s said the move to the new superstore was not viable – leaving the building completed, but empty, ever since.

Middlesbro­ugh Mayor Dave Budd said: “It is no surprise that businesses are keen on locating to this site given its prime location off the A66 and with work beginning on the Dock Bridge.

“Massive progress has been made in recent years in Middlehave­n.”

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