‘Nutella ri­ots’ probe spreads

Midweek Sport - - NEWS -

FRAUD watch­dogs are prob­ing a pro­mo­tional cam­paign for Nutella that prompted ‘Nutella Ri­ots’ in French su­per­mar­kets.

In­ter­marché drew big crowds at stores last week by selling the choco­late and hazel­nut spread at 70 per cent be­low the reg­u­lar price.

Video cir­cu­lated on­line of en­su­ing scuf­fles and fights break­ing out in some stores drew ques­tions from the au­thor­i­ties.

Nutella man­u­fac­turer Ferrero dis­tanced it­self from the is­sue, say­ing that In­ter­marché is en­tirely re­spon­si­ble for the may­hem.

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